Wellness means different things to different people. For some, it’s green juices, meditation retreats, or daily supplements. For others, it’s cutting back on toxic habits or rethinking the products they bring into their homes. Now, two entrepreneurs are adding an unexpected item to the wellness conversation: men’s underwear.
Mac Boucher and Matthew Domescek are the founders of EDN (pronounced “ee-den,” a nod to the Garden of Eden), a men’s underwear brand built around the idea that clothing choices can influence long-term health. Their cotton boxers and briefs, priced at $38 each, are manufactured in Portugal and intentionally designed without synthetic fibers—most notably spandex waistbands—which the founders believe may reduce exposure to microplastics.
Microplastics have become an increasing focus of scientific research over the past two decades. These microscopic particles, shed from plastic products and synthetic fabrics such as polyester and nylon, have been detected throughout the environment and within the human body, including reproductive tissue. Some animal studies have raised concerns that microplastics may negatively affect sperm quality, fueling broader questions about their role in men’s reproductive health.
Boucher, 36, a creative director and producer who has worked with artists such as Sofi Tukker and his sister Grimes, describes EDN’s audience as highly intentional consumers. According to him, these customers carefully consider not only what they wear, but also what they eat, how they furnish their homes, and which skincare products they use. Many prioritize natural materials, choosing wooden toys over plastic for their children and avoiding synthetic ingredients whenever possible.
EDN positions itself at the intersection of sustainability, design, and health awareness. By eliminating synthetic fibers, the brand aligns with a growing movement of consumers who want products that reflect their environmental values and personal well-being goals.
Domescek notes that many people today are making lifestyle decisions that mirror a deeper concern for both health and environmental impact. In that context, EDN’s underwear is framed not just as clothing, but as a small, everyday choice that supports a broader wellness mindset.
As wellness culture continues to expand beyond diet and exercise, brands like EDN are challenging traditional definitions of health. Their message suggests that even something as routine as underwear can be reconsidered through the lens of long-term well-being.
Beyond reproductive health, the founders also point to concerns about prolonged skin contact with synthetic materials and the potential accumulation of microplastics over time. By using natural fibers, EDN aims to reduce that exposure while offering a product that feels both premium and purposeful.
While the idea that underwear could influence health may seem unconventional, it reflects a broader shift in how consumers approach wellness—looking not just at major lifestyle changes, but also at the cumulative impact of everyday choices.
As interest in holistic health grows, EDN represents a new wave of wellness-focused innovation, where fashion, sustainability, and health advocacy converge. Whether or not underwear proves to be a meaningful factor in men’s reproductive health, the brand underscores a larger cultural trend: wellness is increasingly woven into the details of daily life.
Team Health Accessible
Health & Wellness Editorial Team
HealthAccessible editorial team delivers trusted, accessible, and evidence-based health information for everyone.
